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25 Jul

3 Important Website Development Trends to Explore in 2020

How on earth are we writing about 2020 Website development trends already? Well, 2019 is more than halfway to the finish mark and we like to keep ahead of the curve over here at Rocketsoft HQ. Our team takes great pride in tailoring seamless, user-friendly websites that tick all those must-have boxes when it comes to usability, which is why we make sure to keep our finger on the pulse of any and all developments in this regard.

Here are three of the most prevalent trends that we predict will have a big impact on the way we approach website development in 2020:

Mobile-first thinking

By now, we all know that mobile tech is the way of the future. Millennials and their Gen Z counterparts are already far more comfortable working and searching on smart phones, iPads and wearable tech like smart watches than they are on conventional desktop computers. This is why so many innovative companies are implementing BYOD (bring your own device) policies, allowing their employees to work on whichever interface they find simplest. As such, now, more than ever, a responsive website with mobile-first design is imperative if you use your website as a sales tool or portfolio device.

Read More: 5 Things Cape Town App Developers do to Improve Mobile Experience

Inclusive access

Is your website accessible to users who have difficulty with sight, hearing or mobility? If you really want to stay ahead of the curve and cater for all market segments, keeping accessibility in mind is key. With assistive tech like screen readers etc. becoming more readily available, it is now possible to create websites that can be navigated by users who are differently abled. Discuss these options with your website developer if you plan to upgrade your platform going into 2020.

Conversion-friendly content

If you want your business to thrive online you have to remember ABC – Always Be Converting. Websites that feature dynamic content (e.g. Facebook) are conversion machines for one simple reason – the content changes according to user interaction. What one person sees when they visit the site is completely different to what another would experience. Going into 2020, there is likely to be a lot of movement in this sphere, taking the notion of dynamic content from social sites, and applying it to enhance user experience on other platforms as well.

Read More: Online Marketing Trends that are Reimagining Web Design in 2019

There you have it – three top trends that are poised to alter the website development landscape quite a bit in 2020. Keep an eye on the blog in coming weeks and months – we’ll be sharing more expert insight into a variety of web-related disciplines. In the meantime, feel free to get in touch with us if you would like to learn more about our website development services in Cape Town, South Africa.

Related Article: How Regular Website Maintenance can Boost Your ROI

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