There’s no denying that since the pandemic the value of an online business has skyrocketed. Because of restrictions on outside movements and trade, business owners and entrepreneurs were forced to make alternative online plans, particularly those that previously thrived on in-store shopping or trading. This, of course, led to a major increase in websites and online stores.
As this increase became more evident, many people needed to learn how to create websites that worked. They needed the know-how to generate sales online to supplement the in-person business. This time may be referred to as the ‘ecommerce boom’, if you will.
Since the pandemic and the various lockdowns, online shopping and trading have become much more of a normal mode of business, thus interest and demand for web development and design have increased. In some cases, this increase has transferred to website design prices in South Africa also increasing, and so the cycle goes on.
With all this in mind, we’re going to take you through five tips that we think will make a good ecommerce website for your business.
Let’s dive in.
User Experience (UX) Should Be a Priority
If you’re an ecommerce business, then your website will be the first thing that most of your customers will encounter. This means that those customers will need to have a good first experience if you hope for them to return to your site and make a purchase.
This is where UX comes in. Your page speed and general navigation on the site are vital components of a good user experience, as well as appealing visuals and themes that draw people’s attention. Overall, people generally just want to browse through your website hassle-free. This needs to be a priority for your ecommerce site!
Provide Social Proof
Most first-time visitors to your website will need to know that your business is trustworthy enough to convince them to ultimately become customers. People tend to be more comfortable spending money on something that is recommended by another person. The best way your ecommerce website can do this is by providing some kind of social proof that your business is legit.
There are many ways you can do this on your website, and there are web developers in Cape Town like Rocketsoft that would be more than happy to assist you in achieving this.
Regular Blog Posts
Blogging is probably the best way to add value to your customers without selling them anything in particular. As the ecommerce market grows, the need for more value and less “selling” is becoming greater and greater.
It should be every online business’s goal to regularly attract visitors to their website not only to purchase something but also to browse their blog and learn a thing or two about your business or your industry. This is a long-term strategy that is proven to work!
Excellent Customer Support
Essential to any successful online business is a quality customer support and service strategy. Nothing will put your business in a negative life more than a bad experience with customer service. We see that here in South Africa where some big-name companies are only known for their poor customer service.
Implementing things like chatbots and streamlined ways of communication with customers will do your business the world of good.
Choose the Right Platform
This should probably be at the top of our list, but we thought we’d save the best for last. Choosing which platform to go with is a crucial part of starting any ecommerce business, but there are so many options available that it can be pretty difficult to settle on one.
Luckily for you, if you’re looking for ecommerce website design in Cape Town, Rocketsoft is an excellent go-to. They are masters with the WordPress platform (it’s their bread and butter), and the many areas of concern in web design are squashed when they’re on the job.
The ecommerce market is only going to continue to see more and more growth as the years go on, especially as the world moves further and further into the digital space and the metaverse begins to take over. If you’ve ever thought about starting an ecommerce website, there’s no better time than right now!