Everybody knows the importance of going directly to where your customers are and although the app revolution only started a few years ago, this form of marketing is growing fast with no signs of slowing down. Currently 77% of the world’s population are online. With the rapid adoption of smartphones and tablets businesses are faced with more and more opportunities every day that will radically change how their service or product is delivered and accessed. There are more mobile devices in the world than the total number of computers and television
In 2017, it is estimated, there will be over 16 million active smartphone users in South Africa. This number is expected to grow exponentially over the next five years to reach more than 21 million active users. The rapid rise in mobile phone usage in South Africa can primarily be attributed to the popularity of social media, which in turn has also sparked an increase in mobile phone usage to buy and sell online. The upturn in active mobile phone users in South Africa has also affected internet usage and consumer habits drastically. Now, more people are using their
Engagement noun en·gage·ment: emotional involvement or commitment This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue generating customer for your business. So, how are the top businesses in the world engaging their mobile users? What effective tactics have they used to improve engagement on their mobile app and mobile website? Let’s take a look.
The Top Brands Driving Mobile Engagement
By turning their mobile website into a driver for app
To make your mobile app user experience (UX) truly seamless, everything from onboarding to checkout needs to work perfectly. Usability is a big part of the user experience and plays a major role in experiences that are efficient, pleasant to use, and enjoyable. Overlooking something as simple as navigation on a mobile app can impact the UX negatively, which will be the difference between a returning user and a deleted app. Put simply, if your app is useful and valuable to the user but requires a lot of time and effort, people won’t bother learning how to use it.
Hi All! Wow, it really is about time! We live in a world of IT, High Tech and Blogging and now we can officially say that we tick the third box now as well! I will be trying to post on the blog at least once a week, if time allows for it. The aim of this blog is to post things that i think will be of use to people on my website. Albeit tips, lessons learnt or just general banter. Feel free to check in and comment. After all, receiving feedback can be a positive experience