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If you are a person who values their investments, odds are you take your car for regular services, yourself to the doctor and dentist for annual check-ups, and maintain your expensive appliances like the fridge and stove in a similar way. How about your website? When last did you spend some time with your web developer to see whether your online business tools need sharpening? If your answer was ‘uhm, say what?’, you’re not alone.

If you’re currently shopping around for a Cape Town mobile development agency, you might be struggling to decide which company will be the best fit for your business. We feel you. It’s a toughie – there are so many to choose from! Fortunately, we’re in the unique position to give you some insider advice. We’ve been developing web for a wide variety of businesses in Cape Town and further afield for quite a while now,

Everybody knows the importance of going directly to where your customers are and although the app revolution only started a few years ago, this form of marketing is growing fast with no signs of slowing down. Currently 77% of the world’s population are online. With the rapid adoption of smartphones and tablets businesses are faced with more and more opportunities every day that will radically change how their service or product is delivered and accessed.

In 2017, it is estimated, there will be over 16 million active smartphone users in South Africa. This number is expected to grow exponentially over the next five years to reach more than 21 million active users. The rapid rise in mobile phone usage in South Africa can primarily be attributed to the popularity of social media, which in turn has also sparked an increase in mobile phone usage to buy and sell online.  

  Engagement noun en·gage·ment: emotional involvement or commitment   This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue generating customer for your business. So, how are the top businesses in the world engaging their mobile users? What effective tactics have they used to improve engagement on their mobile app and mobile website? Let’s