Category Archives: Mobile Development

What Are The Benefits Of Having a Mobile App?

Everybody knows the importance of going directly to where your customers are and although the app revolution only started a few years ago, this form of marketing is growing fast with no signs of slowing down. Currently 77% of the world’s population are online. With the rapid adoption of smartphones and tablets businesses are faced with more and more opportunities every day that will radically change how their service or product is delivered and accessed. There are more mobile devices in the world than the total number of computers and television units combined, meaning your business needs a mobile presence […]

How to engage your mobile users?

  Engagement noun en·gage·ment: emotional involvement or commitment   This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue generating customer for your business. So, how are the top businesses in the world engaging their mobile users? What effective tactics have they used to improve engagement on their mobile app and mobile website? Let’s take a look.   The Top Brands Driving Mobile Engagement Jet.com By turning their mobile website into a driver for app engagment, Jet.com was able […]

Mobile App Usability Issues

To make your mobile app user experience (UX) truly seamless, everything from onboarding to checkout needs to work perfectly. Usability is a big part of the user experience and plays a major role in experiences that are efficient, pleasant to use, and enjoyable. Overlooking something as simple as navigation on a mobile app can impact the UX negatively, which will be the difference between a returning user and a deleted app. Put simply, if your app is useful and valuable to the user but requires a lot of time and effort, people won’t bother learning how to use it.   […]