Cape Town app development companies, and dev companies around the world for that matter, are currently inundated with requests for platforms that are tailored to capture customers at first screen. By now most business owners understand that a responsive, SEO-friendly website is non-negotiable, and many want to increase their marketing reach by investing in an app as well.
It make sense. In 2021, the number of smartphone users worldwide has reached 4.88 billion, making up 62.17% of the world’s population. It is estimated that these savvy tech users will be downloading 196 billion mobile apps this year from the Google Play Store alone. That’s a lot of app action – it’s no wonder everyone wants a slice of the pie!
However, Cape Town app developers will also tell you that not all business applications are created equal. Consumers have gotten to the point of mobile saturation where they will kick against downloading an app if they get the feeling that it will only be a source of annoying push notifications and unsolicited marketing.
As such, there are a few questions you need to ask yourself before you consider the app development route. This includes:
- Will it add value for my customers?
Your customers need a really good reason to download yet another app, so if you don’t have a clear value proposition it will only be a waste of resources to develop one. Instead of asking how your business could benefit from having another marketing platform, ask yourself how your customers could benefit from the interface and take it from there.
- Is someone else already doing it?
What is your competition up to? If one of your competitors already has an app in the mix you will need to differentiate your offering by offering some unique selling points. The mobile marketplace is pretty crowded, but if you can entice your users with some nice USPs you will pave the way for fantastic ROI.
- What does my app developer recommend?
Cape Town app developers live and breathe mobile tech, which means that we have a very good idea of what works, what doesn’t, and what type of approach will work best for any given business. Use our expertise to your advantage! We’re here to make sure that your consumer engagement idea becomes a splendid reality.
There you have it, three things to consider when you’re trying to decide if you need to enlist the services of a Cape Town mobile app development agency to keep your business top of mind with your existing customers in 2021 and beyond. Keep an eye on the blog in the coming weeks and months – we’ll be sharing more expert insight into a variety of web-related disciplines. In the meantime, feel free to get in touch with us if you would like to learn more about our mobile app development services in Cape Town, South Africa.