Mobile-first is a focus for the majority of leading companies. According to Blake Morgan, a customer experience specialist, organizations must devote at least half of their attention and time to the mobile experience to remain competitive. That is because cellphones have grown more intertwined into our lives, with the typical consumer spending 3 hours and 8 minutes on average on their phones for non-voice activities. Businesses that take customer experience seriously must prioritize mobile. Here are the points to consider in terms of increasing customer service.
Why Are Apps Important?
Before contacting a customer support professional, the majority of consumers attempt to resolve their issues on their own. They would rather assist themselves than spend time and effort contacting someone else. The simpler it is for them to get those answers, the more positive their experience with your brand will be.
Mobile devices, with their touchscreens and tiny screen sizes, may make it difficult to search for frequently asked questions, images, prices, product descriptions, and other critical information on the website that is where South African app developers like the ones at Rocketsoft come in with the top-of-the-line technology to create your perfect app. As more consumers do research and make purchases on their mobile devices, it’s only natural that they’ll want customer service through mobile as well.
How Can You Use A Mobile App To Increase Customer Service?
App developers in Cape Town believe you run the risk of losing clients to businesses that have optimized for mobile. Rocketsoft has a variety of mobile app developers in South Africa that will ensure your app has the tools to succeed, namely:
- On your mobile landing page, provide a comprehensive navigation menu.
- The landing page displays whole text, not content that the screen size has had to shrink.
- Provide clear indications of where to click.
- Allow for faster picture loading by reducing the file size rather than presenting deformed, cropped, or shrunk images. Speed cannot be a the detriment of aesthetics and feel.
- Additionally, ensure that clients have access to excellent live customer care choices if they are unable to locate what they are looking for.
Use Your Data Wisely
Mobile applications are an excellent way to improve the consumer experience. They provide your clients with a one-stop-shop for in-app purchases, exclusive promotions, and specialist customer assistance.
It’s also advantageous for businesses. They can use the app to acquire critical marketing data from customers based on their location, purchase history, and demographics, targeting their marketing more effectively and improving the customer experience.
However, just having a mobile application is insufficient. It’s critical that your app provides what clients desire, such as rapid and safe access using biometric identification rather than a password. Additionally, evolution and innovation are crucial.
Avoid allowing your app to become stagnant; remain current with new trends and utilize data from your app to understand better your clients and what they want and make necessary improvements. Doing this and staying focused on a mobile driven customer service strategy will help you to increase your communication with your customers.