If you are a person who values their investments, odds are you take your car for regular services, yourself to the doctor and dentist for annual check-ups, and maintain your expensive appliances like the fridge and stove in a similar way. How about your website? When last did you spend some time with your web developer to see whether your online business tools need sharpening? If your answer was ‘uhm, say what?’, you’re not alone.
There are plenty of business owners out there who don’t realise that their websites require regular, non-development-related updates to keep functioning optimally. Here are a few reasons why you should look into a monthly Web maintenance plan if you value your ROI:
Under performing websites lead to bounces
A properly designed website is supposed to be a lead-generating machine. However, even if your web developer went above and beyond to build a sleek website that channels users through the sales funnel like nobody’s business, it’s not going to stay that way if you don’t maintain it. Page loading time and functionality are directly affected by on-going maintenance and could mean the difference between converting a potential customer and having them bounce to a competitor in frustration.
A regularly updated site keeps you relevant
Keeping your website current shows your client base that you value your brand enough to stay up to date. It sends a message of vitality and growth, which in turn fosters brand loyalty and client retention. Fresh, relevant content also impacts your site rankings, especially when prepared according to the latest SEO requirements.
You have to keep track of security on your site
While open source websites are excellent for making use of plug-in libraries with all sorts of fun add-on features that sets your site apart, it also leaves you vulnerable to hacking. Regular security updates should include:
Routine backups
Safe storage of your data
General antivirus updates etc.
Ideally, you also want to know that your website maintenance provider is standing by to provide emergency assistance in the event that a security-related issue should arise.
These are just a few of the reasons why you should include regular website maintenance on your digital to-do list. If you don’t have the time to keep track of all of this, your best bet is to assign a dedicated web development crew who can keep an eye on it on your behalf.
Rocketsoft offers a range of affordable web maintenance packages that will keep your online tools sharp as a tack. Get in touch to find out more.
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