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  Engagement noun en·gage·ment: emotional involvement or commitment   This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue generating customer for your business. So, how are the top businesses in the world engaging their mobile users? What effective tactics have they used to improve engagement on their mobile app and mobile website? Let’s
General, Mobile Development   , ,
To make your mobile app user experience (UX) truly seamless, everything from onboarding to checkout needs to work perfectly. Usability is a big part of the user experience and plays a major role in experiences that are efficient, pleasant to use, and enjoyable. Overlooking something as simple as navigation on a mobile app can impact the UX negatively, which will be the difference between a returning user and a deleted app. Put simply, if your
Mobile Development   , ,
  Introduction: Hi All! Wow, it really is about time! We live in a world of IT, High Tech and Blogging and now we can officially say that we tick the third box now as well! I will be trying to post on the blog at least once a week, if time allows for it. The aim of this blog is to post things that i think will be of use to people on my
General   , , ,